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\n\tWhen we think of great salespeople, most of us imagine someone who can close a deal against all odds. We picture someone who can charm, who can convince, and who can put concerns to rest. Someone confident and disarming. When we imagine a superstar, the word \u201cshy\u201d doesn\u2019t usually spring to mind first. But there\u2019s no real reason for this. In fact, hiring an introvert for your sales team may be one of the smartest business moves you can make. Here\u2019s why.<\/p>\n
\n\tYou may not think so at first glance, but introverts are often very good at reading people. Because they spend many social hours on the margins, watching and listening to others instead of grabbing center stage, they learn a lot. And they often know how to put their observations and intuition to good use. Many introverts can empathize well, and they can easily place themselves in the shoes of others. They recognize the needs and pain points that bring buyers to your door, and they know how to ease those pain points without seeming pushy.<\/p>\n
\n\tSometimes nothing sends car shoppers out of the lot faster than the approach of a hungry salesperson, and the same applies to almost all forms of retail, both online and off, business-to-business and business-to-consumer. When you need information, you count on a trusted salesperson to appear, but when you\u2019re still on the fence or just browsing, some comfortable space can be calming and reassuring. Introverts know how to tread the line.<\/p>\n
\n\tIntroverts may not always speak loudly just to hear their own voices, but when they do speak, people listen. There are many ways to lead and inspire a team, and introvert excel at some of the most effective ones: setting an example, building trust, and being patient teachers.<\/p>\n
\n\tThere are benefits to making decisions slowly and cautiously. For example, when you make decisions with care, you tend to carefully observe and learn from the results. You can also give yourself plenty of time to change course if your decision didn\u2019t bring the results you wanted. Introverts are good at learning from their experiences.<\/p>\n
\n\tIntroverts don\u2019t give their loyalty and interest away for free. So when they like or believe in a product, they REALLY believe in it. Those strong feelings can be infectious and powerful. Sometimes they even speak louder than words. If your salespeople are introverted AND they can honestly speak well about your product, you can expect great things.<\/p>\n